Thursdays in Black campaign. Photos: Albin Hillert/WCC

Thursdays in Black campaign. Photos: Albin Hillert/WCC

On 7 November, the World Council of Churches (WCC) Executive Committee approved a Communication Strategy through 2021, the year of the next WCC Assembly.

“The goal of WCC communications is to raise the profile and impact of the work of the WCC,” the strategy reads. “Communication is an important strategic tool for the WCC and its member churches and ecumenical partners to sustain influence, gain visibility and promote good causes.”

The strategy also reflects how the landscape for communication has changed and therefore requires a stronger prophetic voice. “The WCC seeks to lift up and convey the authentic experiences, stories, insights, and values of people and communities within the churches that might otherwise not be heard, even if they are critical of our habitual or accepted practices or challenge principalities and powers,” the strategy reads.

The WCC must be a catalyst for change, the strategy further urges. “Communications from the WCC must be inclusive and have participation and hope at their core,” the strategy reads. “Our task is to ignite hope for a better world where human dignity prevails.”

WCC leaders emphasized Thursdays in Black, a global campaign for a world free from rape and violence, as an example of a strong ecumenical initiative.

WCC Communication Strategy 2018-2021

Thursdays in Black