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Archbishop Desmond Tutu has urged the citizens of the world's more privileged nations to insist on emission cuts, in a video message that was recently posted on the online platform youtube.

"As an African I urgently call on ordinary people in rich countries to act as global citizens, not as isolated consumers. We must listen to our consciences, and not to governments who speak only about economic markets," the Nobel peace prize laureate has said in the message that was uploaded by the anti-poverty advocacy organization World Development Movement based in the United Kingdom.

The message is part of a campaign that advocates against measures such as the construction of new coal-fired power stations in the UK, which undermine the country's ambitious goal of reducing greenhouse gas emissions by 80% until 2050.

"Do not fly in the face of the poor, allowing the emissions produced by endless and unnecessary business flights to keep growing. Insist on an 80% cut in your national emissions and hold your governments accountable," Tutu asks the viewers.

View the message from Archbishop Desmond Tutu