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Nowadays, any cause can be effectively promoted in a blink of an eye, with a click on a button. At virtually no cost, messages travel fast around the globe through social media and other digital platforms. For good and bad, but mostly for good. Because without it, grassroots movements, such as the Arab Spring, which started in Tunisia in 2010 and ended up toppling several governments, would have had a much harder time rallying support and getting their message across to key audiences.

Almost forty years after the advent of HIV and AIDS, people around the world living with HIV still endure assaults on their dignity and basic human rights—from stigma and discrimination to denial of legal protection and even medical care.

Joakim Book Jonnson, a salesman for a security company and a member of the Church of Sweden, transformed his urban commuter life when he decided to leave, at least temporarily, no ecological footprint.