13 September 2021, Berlin, Germany: An international symposium on Social Justice in a Digital Age is held in Berlin, Germany. Co-organised by the World Council of Churches and World Association for Christian Communication, the event brings together research, experiences from different regions and marginalized communities, expert input on economic and political trends, and ethical and theological reflection as a contribution to the WCC 11th Assembly in September 2022. Here, presentation by Dr Sarah Macharia.


During the 60-minute learning event organized by the World Association for Christian Communication (WACC) in collaboration with the World Council of Churches (WCC) and the participants will learn the nuts and bolts of media monitoring to challenge gender cyberviolence and build non-sexist social media communities.

In a recent global study, close to 60 percent of young women aged 15–25 said they had experienced some form of online harassment on social media, and nearly half had been threatened with sexual or physical violence. The report found that online abuse is silencing the voices of girls and women.

“Media monitoring is a practical tool that anyone can learn to use to root out gender cyberviolence and promote social justice in their everyday life and own contexts,” says Sarah Macharia, who will lead the webinar. She is global coordinator of WACC’s Global Media Monitoring Project, which has studied gender representation in the media and trained media monitors for over 25 years.

Part of a gender and media initiative, the webinar will introduce participants to social media monitoring as the first step in establishing a global Ecumenical Gender and Media Observatory. The Observatory aims to create ecumenical media watch groups to collect evidence and act together to overcome online gender-based violence and advance gender justice in and through the media.

The webinar is a contribution to the 16 Days of action against gender-based violence. Participation is open to all, including people with no or little media monitoring experience and those who have previously done media monitoring. Advance registration is required.


Webinar details:

Rooting out gender cyberviolence: An introduction to social media monitoring

Thursday, 8 December

8–9 am (New York) / 2–3 pm (Geneva)

Participants must register in advance: