The WCC received the honor in the category of a non-governmental organization in international Geneva during a ceremony on 1 February for its innovative, effective digital outreach and social media engagement.
Geneva Engage examines Geneva’s global footprint by looking at the social media engagement, web relevance and web accessibility of Geneva-based organisations.
Ultimately, Geneva Engage examines the links between International Geneva and communities from around the world that are affected by the policies discussed and negotiated in Geneva.
WCC general secretary Rev. Prof. Dr Jerry Pillay expressed great joy about the award. “Communication is vital for our global network of churches to be a source of justice, reconciliation, and unity in a deeply divided world,” he said. “The WCC is rooted in local churches all over the world who are moving together toward a world in which we live with respect for each other and for our planet.”
During 2023, WCC communication involved prophetic storytelling and growing channels to highlight justice, reconciliation, and unity across the world. During 2023, the WCC website, accessible in four languages, attracted 1.5 million visitors worldwide.
In 2023, WCC social media channels saw an increase in their online audience, with the total number of fans and followers across all channels rising from 93,000 in 2022 to 97,000 in 2023. Instagram showed the most growth, adding 2,000 new followers due to the several campaigns and dedicated material published on the channel.
The WCC general secretary said, “I express my sincere congratulations and thanks to the WCC Communications Team for receiving this award again this year. It is heartening to note that your excellent and outstanding work is being observed and rewarded in Geneva with this award. My thanks also to Geneva Engage for this award.”